The idea of a sales funnel is straightforward – you put your potential customers in the top and hope that some come out in the form of buyers out the bottom. Just like a water funnel.
There are several benefits to using a sales funnel:
It helps focus attention on the leads that most qualified and therefore most likely to purchase a product or service.
Time is money… why try to convert every visitor into a sale a sales funnel pre-qualifies your potential leads for you.
Instead of wasting time on those people who are not actually interested, it is easier to target your efforts and gather statistics using a sales funnel.
It also helps add some predictability to the sales process and creates structure for testing and optimizing conversions.
A customer that has reached the bottom of a sales funnel is most likely to be turned into a successful sale or repeat buyer which is the ultimate goal.
It makes you more competitive because you have some structure to your sales process and increases the value of each lead.
Te most effective online sales funnels always include up-sells, down-sells, and other ancillary related offers to visitors who enter the funnel at the bottom. This way progressively leading the person through a sales process that is designed to convert them into higher sales.
The most difficult part of constructing an effective sales funnel or sales pipeline is being able to visualize the whole process. It is important to chart everything out. Then you comes the design and building of it it that can get very costly if you do not have some system in place that actually works. This is where systems such as as Clickfunnels comes into place. With their simple to use drag and drop interface, plus 100’s of visually editable sales funnel and page templates, you can easily build out an entire funnel in minutes.
Add to that its split testing, eCommerce, and tracking capabilities, and it is easy to see why this is the best all in one solution.